DURANT MOTORS of CANADA LIMITED
Leaside, Toronto, Ontario
Sales Bulletin 25-G, March 15th 1929
TO ALL DEALERS:
We have been asked a number of times to tell Dealers what our paint colors will be this year, and at the same time we have been asked by Dealers for so many different colors that they number almost all the colors in the rainbow.
With the thought in mind that it is necessary for us to determine on standard colors in order to enable our factory to reach a production figure that will take care of our Dealers’ requirements, we have decided that the following are the colors that we will build as STANDARD COLORS:
Standard Models
| Model “D-40” | Standard trim |
|---|---|
| Coupes, 85% Dark Blue (Cooley Blue) | Coupes, 100% Dark Blue (Cooley Blue) with Light Blue Panel and Cream wire wheels |
| Coupes, 15% Light Blue (Rolls Royce Blue) | |
| Sedans, 75% Dark Blue (Cooley Blue) | Sedans, 100% Dark Blue (Cooley Blue) with Light Blue Panel and Cream wire wheels |
| Coaches, 75% Dark Blue (Cooley Blue) | |
| Coaches, 25% Light Blue (Rolls Royce Blue) |
| Model “D-60” | Standard trim |
|---|---|
| Coupes, 50% Maroon and Black | Coupes, 100% Maroon and Black and Red Wire Wheels |
| Coupes, 50% Tan and Green (Egyptian Tan and Beryl Green, Green Deck) | |
| Sedans, 25% Maroon and Black | Sedans, 100% Maroon and Black and Red Wire Wheels |
| Sedans, 35% Two shades of Brown (Wampole and Tecumseh Brown) | |
| Sedans, 40% Dark Blue (Cooley Blue) | |
| Coaches, 50% Dark Blue (Cooley Blue) | |
| Coaches, 50% Two shades of Brown (Wampole and Tecumseh Brown) |
For any colors other than those above mentioned, there will be an additional charge of $25.00 per job. We ask our Dealers to refrain just as far as possible from ordering special paint jobs, and where a special paint job is ordered IT WILL TAKE TWO WEEKS FROM THE DATE OF RECEIVING THE ORDER TO MAKE DELIVERY.
The foregoing places before you definitely the standard colors that we will have, the extra charge for special colors and the delivery date on special jobs and should preclude any possibility of misunderstanding.
Yours very truly,
Sales Manager
PJDuggan:RH