Princeton

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Princeton radiator emblem

The Princeton was a Durant idea that never reached full production: a six-cylinder car to sit between the Flint and the Locomobile as a competitor to Cadillac.

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History

A prototype was first shown from January 8 to 13, 1923 at the Lexington Automobile Company in New York City. Princetons were originally to be built at the Muncie plant, but Durant later announced they would be built at the Bridgeport plant. Some time after that announcement, and before production, Durant decided not to produce the Princeton line and instead to add another model to the Flint line.

The six-cylinder Princeton was to be offered in six body styles, most on a 128 inch wheelbase, with a 132 inch wheelbase limousine. It was to use an Ansted engine, and prices ranged from $2,485 to $3,675.

Models

1923 Princeton

Special features

  • Six cylinder, Ansted engine
  • Heater in all closed models
  • Roadster features a golf bag compartment
  • 128″ wheelbase on all models except the limousine which has a 132″ wheelbase

Body styles and prices

Body stylePrice
Seven Passenger Touring$2485.00
Four Passenger Sport Touring$2585.00
Three Passenger Sport Roadster$2485.00
Five Passenger Coupe$3350.00
Seven Passenger Sedan$3550.00
Seven Passenger Sedan-Limousine$3675.00
1923 prices, US dollars, f.o.b. factory

References: original Princeton literature, A-23-1101-8.

Sales literature

Literature known to the club. Click a picture to enlarge it.

Sales brochures and folders

1923

Related pages

Sources: Baldwin, Georgano, Sedgwick and Laban, The World Guide to Automobile Manufacturers, p. 156; Tad Burness, Monstrous American Car Spotter’s Guide 1920–1980; Durant Family Registry, Durant’s Standard vol. 21 no. 1; G. N. Georgano, The Complete Encyclopedia of Motorcars.